Peacock launch and campaigns on Xfinity
Lead designer @ Comcast
Design direction and production. Branded experience. Editorial collaboration.
On April 15th, 2020 NBCUniversal’s streaming service, Peacock, launched for all Xfinity X1 and Flex customers. Comcast subscribers automatically received access to Peacock’s premium tier which included an on-demand library of more than 15,000 hours worth of TV and movies. In this line-up are notable fan favorites like “Parks and Recreation”, “30 Rock”, and “Yellowstone.
I worked closely alongside the team at Peacock to align visual styles for all marketing and editorial content. I developed two styles, one that leaned into the Peacock yellow with a black background, and another variation that nodded to all the colors that were in the original NBCUniversal peacock logo.
Peacock editorial styling
Screensavers for Xfinity X1 and FlexA year later in 2021, I worked with the editorial team at Comcast to launch “PeacockFest 2021.” This was a way to revisit the streaming service, and promote the new original content that Peacock was releasing with the goal of growing monthly active accounts, and showing customers the vast library of content that was available for free through Xfinity. The initial campaign was slated to run for a week, but we saw such great reception and initial numbers that the team decided to extend it to a two week promotional event.
