With new tools in place and our workflows running efficiently, I was able to refocus my energy where it mattered most, storytelling through campaigns. From music education and streaming promotions to celebrating the Olympics, I led creative direction for initiatives that helped define Xfinity’s voice across X1 and Flex.
I oversaw the design direction and production of the Pyeongchang 2018 Winter Olympics for the X1 platform. Our goal was to bring the customer the most live, mobile and technogically advanced Olympics experience ever, combining it with NBCUniversal's incredible story-telling.
Working with our prototyping team, we built a system that would read from an excel sheet and create a tile of a 3-block sport tile. This helped since PyeongChang was 13 hours ahead, and we often times would get this programming request a few hours ahead of premiere.
X1 Olympics primetime ratings averaged 26% higher than the national average.
76% of X1 households watched some type of Olympics content.
Customers used the X1 voice remote to navigate the olympics experience 14 million times.
Most of the time, the best speakers you have in your house are connected to your TV. How great is that, to listen to your favorite music from the best sounding speakers? We knew that customers who used our music experiences loved it, and would come back. We wanted to make sure the campaign would offer them brand new ways to listen, while enticing brand new customers to explore our offerings and find playlist that would suit them.
We introduced the Moods section to help customers find the perfect playlist for anything they may be doing. Cooking, sitting by a fire, or just need some ambient noise in the background while you work? There's a curated playlist exactly for that!
270,000 hours of streamed music.
Increase of 169% for streaming music app launches.
18% increase in total hours spent within music apps.
App launches from 240,000 households.
Directed the design and production of PeacockFest, a campaign for the streaming service Peacock from NBCUniversal. The goal? To grow monthly active accounts and educate customers about the massive library of content that is available for free through Peacock's partnership with Xfinity.
There may not be a better combination in the video space than Xfinity services alongside Peacock’s streaming library. Xfinity Flex provides a way for customers to connect all of their streaming accounts on one device, and Peacock provides a massive library of universally loved content like The Office, Parks & Rec & so much more, all for free.
19 straight days of positive net adds to the Peacock subscriptions.
Added 1 million monthly active accounts to Flex.
Outpaced our goals of net adds by 10% each day.
