Urban Outfitters App

Mobile app design for Urban Outfitters. Goals were to boost conversion and also increase number of loyalty users through a new loyalty program called MY UO. The app would track your purchases and award badges for certain events like visiting a store multiple times, buying a shoe during a promotional period and reward users with various promotions.

Featured on multiple blogs and news outlets:
Adexchanger: Urban Outfitters is Dressed for Mobile Success
Bloomberg: Urban Outfitters' New App Strategy: Be Cool
appPicker: UO App Review